Segment: [Young]* Adult Account Holders *Primarily between 25 - 35, but if they are 18-24 and have an account they apply too. Interviews: After conducting the interviews, I learned that when someone wants to open a new bank account, they consider the banks with a branch closest to either their home or workplace. This is to choose the bank that best fits their needs, while still being a reasonable distance away. Some customers do care about their mobile banking experience, others see it only as a bonus. For those who already have accounts, and aren't happy with their current app, they consider going to the bank in person just to save time. Customers' preferences may differ based on their banks. Some prefer using the app because they can do it all through it, others prefer going to the bank because their app doesn't have some features, and they don't feel like spending 10 minutes or longer trying to figure it out. This specific segment in particular is mo...
Welcome to the best bad elevator pitch video in the World Wide Web You can also watch the video on ☛ YouTube ☚ By the way, at the end I say "26% in Europe", but the mic cut off right at the end. Pitch Transcript: Most everyone has a bank account, and I'm willing to bet that most people with a bank account have their bank's app in their smartphone. Unfortunately I'm also willing to bet that most of those people would probably improve something on it, like more control over investments, more flexibility in credit card payments, and just easier access to account information overall. So today I would like to, if nothing else, at least introduce the idea of a global bank portal, that gives you easy access to any information in your account, in multiple accounts, and eliminates the need to download separate apps per bank. So you just download the one app, and you can control all of your accounts as if you were in person in the bank but better and eas...
The Opportunity Well, as I explained in my Bug List post, mobile payments are overlooked by both people and retailers. But I believe that people can benefit from a standardized mobile payment service. So, humans have a natural need for easy things. All innovative creations are a direct result of someone trying to make life easier for everyone else. During my time at Publix, I noticed people both appreciating that the card readers had gotten twice as fast, and at the same time complaining that paying can still be a hassle sometimes. I also noticed people trying to use different types of gift cards, and the inconveniences associated with them. This need is mainly present in young people, since we are the most exposed to technology, and also the most up-to-date with its changes and latest features. There are also slightly older people who try to stay ahead of the tech curve, and might also greatly benefit from this change. It has sort of always been there, and is also sort of relat...
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