Segment: [Young]* Adult Account Holders *Primarily between 25 - 35, but if they are 18-24 and have an account they apply too. Interviews: After conducting the interviews, I learned that when someone wants to open a new bank account, they consider the banks with a branch closest to either their home or workplace. This is to choose the bank that best fits their needs, while still being a reasonable distance away. Some customers do care about their mobile banking experience, others see it only as a bonus. For those who already have accounts, and aren't happy with their current app, they consider going to the bank in person just to save time. Customers' preferences may differ based on their banks. Some prefer using the app because they can do it all through it, others prefer going to the bank because their app doesn't have some features, and they don't feel like spending 10 minutes or longer trying to figure it out. This specific segment in particular is mo...
Welcome to the best bad elevator pitch video in the World Wide Web You can also watch the video on ☛ YouTube ☚ By the way, at the end I say "26% in Europe", but the mic cut off right at the end. Pitch Transcript: Most everyone has a bank account, and I'm willing to bet that most people with a bank account have their bank's app in their smartphone. Unfortunately I'm also willing to bet that most of those people would probably improve something on it, like more control over investments, more flexibility in credit card payments, and just easier access to account information overall. So today I would like to, if nothing else, at least introduce the idea of a global bank portal, that gives you easy access to any information in your account, in multiple accounts, and eliminates the need to download separate apps per bank. So you just download the one app, and you can control all of your accounts as if you were in person in the bank but better and eas...
Who: Actually, banks seem to be the most likely to fall out of the boundary. After interviewing a couple of bank employees and former employees, I found out that banks want to stay as independent as possible from one another. They would rather have less customers but be independent than be partnered with a much bigger bank and have 10 times as many customers and risk going down if anything happens to that bigger bank. I also interviewed an elderly couple, and I realized that there are people who don't particularly have more than one account, and even some who don't have an account at all. And so for these people, release of a global portal would not benefit them. In fact, if this portal became the new standard, it might even hurt them, since they would be forced to learn something new, or not handle their finances themselves, instead having a close friend or relative helping them manage their finances. What: While I initially described it as a nee...
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