Testing The Hypothesis 2.0

Who:  Actually, banks seem to be the most likely to fall out of the boundary. After interviewing a couple of bank employees and former employees, I found out that banks want to stay as independent as possible from one another. They would rather have less customers but be independent than be partnered with a much bigger bank and have 10 times as many customers and risk going down if anything happens to that bigger bank.
I also interviewed an elderly couple, and I realized that there are people who don't particularly have more than one account, and even some who don't have an account at all. And so for these people, release of a global portal would not benefit them. In fact, if this portal became the new standard, it might even hurt them, since they would be forced to learn something new, or not handle their finances themselves, instead having a close friend or relative helping them manage their finances.

What:  While I initially described it as a need to improve banking experience, accessibility, and security, there might be another reason for it. Banks don't necessarily have accessibility or experience top of their list. That's not to say they don't care about it, but they don't try to push for a better version either. However, they do update their apps and make it easier because of one other reason: to keep up with the market. This is especially true when we consider that Apple will be rolling out their Apple Card service later this summer, a credit card service for Apple users, in partnership with Goldman-Sachs. While not precisely a portal, they are trying to make the experience easier for their users. And this may affect other banks, which will push them to update their apps and maybe seek some sort of partnership with Apple's biggest rivals - Huawei (just kidding).

Samsung might be the chosen one, or maybe Google, so they roll out a similar feature for all Android devices. The point is, they would not push forward to be better, but they would try to adapt once the market changes

Why:  For banks, the reason to improve their services would be for survival, but this only happens after either another bank or another software/hardware company begins offering a comparable service that may harm them financially. For those customers who currently do not have an account, their need might come from just being able to manage their finances on their own, and adapting to the new standard.

☆☆☆Note that by "accessibility" I am referring to the ease of use of an app or service

Table

Inside the Boundary Outside the Boundary
Who is in: Everyday customers and tech-oriented people who genuinely hope for a better banking experience Who is not: Banks and people without bank accounts, or without sufficient technological knowledge to adapt to such a change
What the Need is: It is the need to make a better experience for users who already have accounts, and increased accessibility for those users who don't have accounts, or struggle with tech. This also adds security. What the Need is not: It is not the need to merge banks, or share all information between banks. It is not the need to go fully wireless and paperless.
Why the Need exists: Because of current lack of accessibility, excessive diversity of apps, and potentially weak security Alternative Explanations: Simply a game to keep up with the rest of the market/rest of the world. No actual need to change things, but the need to stay current.

Comments

  1. Fantastic research on this post, Carlos. I didn't know the reason why banks like their independence, but it makes sense. The desire for banks to remain independent is certainly your greatest obstacle to success for the service you are proposing. If the Apple Card service truly is the first felled domino, then I think you can expect the market to adopt your service readily.

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